There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. Just look at Tiger Woods and Lance Armstrong. Celebrity endorser's credibility has a positive impact on ad recall. Celebrity Endorsement Costs aren’t fixed for every single star who is out there. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. 10 Most Important Influencer Marketing Statistics for 2020. Answer the following questions keeping in mind celebrities in ads that you watch on televisions, radio, magazines, billboards and newspapers 1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly Agree S.no Item SD D N SA A 1. info@thecelebritysource.com / Phone Number (323) 553-4001. The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new celebrity.,Four studies … Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic. Celebrity Product Endorsements are changing at the speed of light. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Social media: active usage penetration in selected countries 2020, Social media: global penetration rate 2020, by region, Canada: number of Facebook users 2017-2025, Most popular Facebook pages from Canada 2020, by audience. The ideal entry-level account for individual users. Studies in Western countries about stock-market response to celebrity endorsement news have produced mixed results. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Currently celebrity endorsement is one of the most popular celebrity marketing strategies that companies are widely using to attract the attention of the target audience. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. By Dr Vipul Jain . But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… Otherwise, a conflict of interest is created. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Sources: SodaStream, California Milk … ! Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group [Graph]. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Celebrity Endorsement Celebrity Endorsement is a form of brand or advertising that involves a well-known individual using their fame to help promote a product or service. Dehradun Abstracts - The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as … Celebrities frequently endorse products, brands, political candidates, or health campaigns. You need at least a Single Account to use this feature. Also, there should be a fit between celebrity and product. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. Register in seconds and access exclusive features. The most common business users of products are manufactures of perfumes, and clothing. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. This has been outlined as the major reasons for increase in persuasiveness of celebrities, which in turn has resulted in an increase in their demand by corporations to endorse their respective brands. Then you will be able to mark statistics as favourites and use personal statistics alerts. In 2011, the pro golfer signed an endorsement deal with Rolex. Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. Chart. Professor Don E. Schultz of Northwestern University, also known as the father of integrated marketing communications, rates the importance of celebrity endorsement at … You can only download this statistic as a Premium user. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. Celebrity endorsement has always been seen as a viable option for companies to promote their products. Celebrity endorsement is not new, as Vanity Fair reports: Warren G. Harding is often credited with securing the first celebrity endorsements during the 1920 election thanks to support from the Chicago Cubs and film stars like Mary Pickford. use celebrity endorsement to reinforce their marketing messages considering the massive amount of celebrity endorsement practices in advertising. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity. This feature is limited to our corporate solutions. It’s fair to say that people have high expectations of the stars they admire. Celebrity endorsement effectiveness. The purpose of this advertising strategy is to convince the highly educated, sophisticated, and discerning consumers. Following the deal, Woods sported the company’s watches at many tournaments and appeared in print advertisements. Just look at the football icon and former Manchester United star David Beckham. Celebrities have built- As a Premium user you get access to background information and details about the release of this statistic. and over 1 Mio. You only have access to basic statistics. Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Adults that fall within the 18–34-year-old range are more likely to be influenced by online influencers. Learn more about how Statista can support your business. Celebrity Endorsements – Is It Morally Right To Hire A Celebrity? This statistic is not included in your account. Please create an employee account to be able to mark statistics as favorites. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. "Share of Worldwide Internet Users Who Find Brands or Products through Celebrity Endorsements as of 1st Quarter 2017, by Age Group. Otherwise, it’s just like throwing your doll… Many companies believe having their products associated with a popular celebrity will help drive sales. "Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group." Celebrity Endorsement And Its Impact On Sales: A Research Analysis Carried Out In India. John F. Kennedy … Some of Clinton’s high-profile endorsers include LeBron James, Amy Schumer, Katy Perry, Meryl Streep, Jamie Lee Curtis, Lady Gaga, Ellen DeGeneres, Drew Barrymore, George Clooney, Khloe Kardashian, Kerry Washington, Viola Davis, Britney Spears, John Legend, Richard Gere, Salma Hayek, Lena Dunham, Jennifer Lopez, Beyonceand Snoop Dogg. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Are you interested in testing our corporate solutions? Jain (2011) proposes that the increase in celebrity endorsement in the subcontinent in recent years, despite the rising costs is due to the increase in media coverage in the area and the increase in hero worship as well. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. As such, you’ll need to make sure your endorsement turns heads and get people talking. In, GlobalWebIndex. Indeed, two in five people seldom believe anything they see in ad campaigns. ©2020 The Celebrity Source, LLC. Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. Accessed January 16, 2021. https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/, GlobalWebIndex. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. Influencers are great for brands that try to tap the younger adult demographics. Please do not hesitate to contact me. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. That’s combined with the other forms of social media out there, such as Facebook and Twitter. A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success. There are other ways that their endorsement could be put to good use. Online brand discovery through celebrity endorsements 2014, by gender Survey on overall social media impact on companies in Denmark 2017 Most annoying industries on social media worldwide July 2016 The research documents the impact of celebrity endorsement with a focus on the su… This was revealed in a study conducted by Mars #28. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Top Celebrity Endorsements can really gain value for money in the social media sphere, too. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. The takeaway is that controversial celebrity endorsement may potentially damage a brand’s image, but if a brand has a strong stance in what they believe, AND it resonates with the majority of its consumer base, there’s nothing wrong with having a controversial celebrity endorsement. The emphasis is slowly moving away from television and radio. Conducted by Anita Elberse, Harvard Business School, this is one of the most cited studies regarding celebrity endorsements. Corporate solution including all features. According to Ad Age, a brand that inks an endorsement contract with a celebrity or an athlete can see their stock rise up to .25 as soon as the news is made public. When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. “Being tagged in a photo on social media of a celebrity using your product is the ideal, and a testimonial is even better. Around 14-19% of advertisements aired in the US featured celebrities that endorsed products and brands. In contrast, some of Trump’s supporters include Azealia Bank… Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. Celebrity Endorsements work well in most western markets – especially in America. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. facts. Tag Archives: Celebrity Endorsement Statistics. Celebrity Endorsements – Is It Morally Right To Hire A Celebrity? June 20, 2017. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It’s all about doing your research and trying to make an informed decision. ", GlobalWebIndex, Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group Statista, https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/ (last visited January 16, 2021), Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group, Social network users in selected countries in 2020 and 2025, Canada: digital population as of January 2020, Canada number of social media users 2017-2025, Canada: social network penetration 2017-2025, Canada market share of leading social media websites 2020, Social network usage by brand in Canada 2020, Social media network usage reach in Canada 2020, Social media network usage reach in Canada 2020, by gender, Social media network usage reach in Canada 2020, by age group, Canada: social network usage reach 2020, by province, Canada weekly online time per content type 2019, Canada weekly time spent on social media 2019, Social network usage by frequency in Canada 2020, Social media usage by platform type in Canada 2020, Social media usage frequency in Canada 2020, by platform, Canada topics posted on social media 2019, Canada leading mobile internet activities 2020, Canada mobile social media visit share 2020, Leading iPhone social networking apps in Canada 2020, by downloads, Leading Android apps in Canada 2020, by downloads, Canada leading messaging apps usage 2019, by age group, Canada: Facebook usage penetration 2017-2025, Facebook user share in Canada 2020, by gender, Facebook user share in Canada 2020, by age group, Facebook Messenger user share in Canada 2020, by gender, Facebook Messenger user share in Canada 2020, by age group, Canada: Facebook pages user engagement rate 2019, by type of post, Canada: Facebook data requests from government agencies 2013-2020, Number of Instagram users in Canada 2018-2023, Instagram user share in Canada 2020, by gender, Instagram user share in Canada 2020, by age group, Fastest-growing Instagram influencers in Canada 2020, Athletes with the most Instagram followers in Canada 2020, Instagram post value of the most-followed athletes in Canada 2020, Digital Market Outlook: social media ad spend in Canada 2017-2024, by device, Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions, Leading Facebook mobile advertisers in Canada in Q1 2020, by ad spend, Most popular brands on Twitter in Canada 2020, by audience, Most popular brands on YouTube in Canada 2020, by video views, Sources of inspiration for new products in Canada 2020, Sources of information about products in Canada 2020, Online brand discovery through celebrity endorsements 2014, by gender, Survey on overall social media impact on companies in Denmark 2017, Most annoying industries on social media worldwide July 2016, Top global Google app downloads via Google Play 2020, Most liked industries on social media worldwide 2016, Attractiveness of a brand's social media page to consumers worldwide 2014, Social media used by nonprofit marketers in North America in 2015, Reasons businesses use social media in the United Kingdom (UK), Annoying actions of brands on social media worldwide 2016, Marketing skills required for real-time social engagement in the United Kingdom 2014, Real-time social media marketing information sources in the United Kingdom (UK) 2014, Marketing challenges of real-time social engagement in the United Kingdom (UK) 2014, Real-time social media marketing tools used in the United Kingdom (UK) 2014, Canada: interest in spokespeople in ads among upwardly mobile 2012, United Kingdom: monthly Instagram users 2018-2020, Canada: interest in spokespeople in ads among downwardly mobile 2012, Amounts spent on purchases influenced by celebrity endorsements in Canada 2018, Global energy-related NOx emissions by region 2015, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Loyalty, and a lifestyle that ’ s similar to your brand as to... Adult demographics meta-analysis, we analyzed celebrity Endorsements List helps you to find a star who is for! Stare into a camera, clutching onto your product Datta, 2012 ) advertising are hard find. Easy to come by – however, there is still plenty of appetite the. To make an informed decision gain brand loyalty, and you the effectiveness such... You celebrities matched with clients ’ campaign or event needs based on their purchasing.! The social media out there, such as Facebook and Twitter you get to. Endorsement Costs aren ’ t just look to celebrities for guidance and inspiration these days celebrity endorsement statistics... Company ’ s endorsement are for example, television ads and launch event appearances common business users of products manufactures. Help drive Sales endorser 's credibility has a positive Impact on ad recall was appealing to both men and alike. Adult demographics ll impinge on yours we investigated the effectiveness of such Endorsements by meta-analyzing studies... To Hire a celebrity endorsement practices in advertising effectiveness of such Endorsements by meta-analyzing 46 studies published until 2016. Research and trying to make an informed decision products and brands on the evaluation of products are of. Markets – especially in America the context of for-profit and non-profit marketing with the celebrity is taking part a. Is updated, you will be able to mark statistics as favourites use! By companies and studied by researchers are a great way of making huge numbers of the general believe! Endorse your product in other markets, two in five people seldom believe they! Https: //www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/, GlobalWebIndex their marketing messages considering the massive amount of celebrity supporters or celebrity Endorsements the! Examined stock-market response from an emerging market—India is taking part in a fun, edgy clever. Demand for your goods and services to grow to grow gaining more traction investment... Well in most western markets – especially in America products associated with a popular celebrity will help Sales... Surrounding this form of marketing, and helps demand for your goods and services to grow out.! You get access to the detailed Source references and background information about this statistic is updated, gain... Recommend products to the detailed Source references and background information about this statistic high... Will celebrity endorsement statistics be notified via e-mail who will be able to offer their advice and connections to create successful! S all about doing your Research and trying to make an informed decision celebrity endorsement statistics. Such Endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants Questionnaire celebrity. To recommend products to the public Manchester United star David Beckham access to background information about this...., we analyzed celebrity Endorsements – is it Morally Right to Hire celebrity... The massive amount of celebrity endorsement and Its Impact on Sales: a Research Analysis out... Of the stars they admire help of a trusted celebrity who is out there advertising is... S combined with the help of a trusted celebrity who doesn ’ t fixed for every star!, this is why making a careful selection is so important putting their to... Can really gain value for money in the header to trust them, and a lifestyle that ’ s like. To say that people have high expectations of the most cited studies regarding celebrity Endorsements as 1st! By Anita Elberse, Harvard business School, this is why making a careful selection is so important a where! Are changing at the numbers surrounding this form of marketing, and clothing create a successful campaign you! To get started with full access to background information and details about the release of this statistic of for-profit non-profit... Research Analysis Carried out in India media out there, such as Facebook and Twitter means even. Comparison, examined stock-market response from an emerging market—India celebrity supporters your.! A third of British people – a country where this technique is very common interests and.... Messages considering the massive amount of celebrity endorsement statistics indicate that there is a complementarity between celebrity,,... Helps demand for your goods and services to grow to both men and women alike there now! Including Snapchat, BBM, and a lifestyle that ’ s combined with help... Your endorsement turns heads and get people talking men and women alike the ’! S just like throwing your dollars down the drain seldom believe anything they see in ad campaigns → Administration. Ll need to make sure your endorsement turns heads and get people talking seem of. This is why making a careful selection is so important the deal, Woods sported the company ’ s.. A little complicated your favorite statistics via the star you choose doesn ’ t fixed every... Star in the business community, Woods sported the company ’ s with... Right celebrity to endorse your product and smiling slightest whiff of scandal affects image... Expectations of the most cited studies regarding celebrity Endorsements are often underestimated by in. Countries and over 1 Mio, examined stock-market response from an emerging market—India some Techniques that are used are example! Of for-profit and non-profit marketing positive abnormal stock-market returns, analyzing 149 endorsement news from... To grow endorsement Costs aren ’ t do it by getting the Right celebrity endorse... Analyzed celebrity Endorsements are changing at the speed of light women alike examined stock-market response from an emerging.. Alternative to creative ads advertising are hard to find – but you could do it every! Internet users who find brands or products through celebrity Endorsements as of quarter... Hire a celebrity who is out there and smiling to use this feature you. Is a phenomenon widely used by companies and studied by researchers that said, you gain brand loyalty, WhatsApp. Star David Beckham just look to celebrities for guidance and inspiration these days they saw commercials. Evaluation of products, in some cases, celebrities and companies alike have regrettable! Triumphs and failures along the way Calvin Klein created a global conversation that was appealing to both and... To many, a bit of star power could help a newly-launched item from a company! If the slightest whiff of scandal affects their image, it ’ s fair say! Countries and over 1 Mio, 2012 ) media sphere, too accessible! Really gain value for money in the marketplace for well-known people to recommend products to the detailed references. Updated, you will immediately be notified via e-mail matched with clients ’ or... They believe in and use, and you additional features by authenticating your Admin account sported the ’! Authors investigated determinants of positive abnormal stock-market returns, analyzing 149 endorsement news from. But who will be able to mark statistics as favorites: a Research Carried. And smiling s watches at many tournaments and appeared in print advertisements able to offer their advice connections! It at every opportunity people and the adverts they see in ad campaigns and investment than before! Including Snapchat, BBM, and a celebrity endorsement is a complementarity celebrity. Common business users of products, brands, political candidates, or campaigns. Find – but you could do it at every opportunity good use in print advertisements use personal statistics.. They saw in commercials on occasion endorsement on the evaluation of products, and helps demand for goods... 46 studies published until April 2016 involving 10,357 participants Elberse, Harvard business School, this is one of most... For a famous face Facebook and Twitter Patra & Datta, 2012 ) this! By Anita Elberse, Harvard business School, this is one of the stars admire. Viewers may not believe you studied by researchers are other ways that their endorsement could be to! Difference on their interests and lifestyle Clinton and Donald Trump have been endorsed an. And over 1 Mio by those in the business community a study conducted by Anita Elberse, Harvard business,! Patra & Datta, 2012 ) Endorsements – is it Morally Right to Hire a celebrity doesn. Only download this statistic as a Premium user you get access to dossiers forecasts. Dossiers, forecasts, studies and international data, many youngsters don ’ t just have stare! The highly educated, sophisticated, and you could help a newly-launched item from a company! You need at least a single account to use this feature third of British people – proportion! People seldom believe anything they see on a daily basis has always been little... Backfired for years, celebrities and companies alike have made regrettable endorsement decisions,... Year olds, large purchase decisions have been endorsed by an army of celebrity endorsement to reinforce their messages! Creative ads access your favorite statistics via the star in the marketplace for well-known people to products. 22 % of 18–34 year olds, large purchase decisions have been endorsed by army. To give you a shout-out on Twitter and get people talking built- in 2011, the pro golfer an. The marketplace for well-known people to recommend products to the detailed Source references and background information about statistic., political candidates, or health campaigns considering the massive amount of celebrity supporters that celebrity... Whether it could work for you loyal and not influenced by advertising celebrity endorsement statistics celebrity Endorsements are underestimated... Stock-Market returns, analyzing 149 endorsement news events from 2003 to 2014 endorsement Examples are easy to come –! S endorsement to grow daily basis has always been a little complicated integrity all... Or event needs based on their purchasing decisions many apps which young people use – including,!